New Year, New Experience…
As we enter 2024 the world is even more demanding when it comes to Customer Experience. Customer experience the absolute beautiful melody of engagement that is organised by businesses to increase the financial and the psychological buy in.
Here is 5 thoughts from This is EventoS to what customer experience will look like in 2024:
Budgets and financial output - here we are entering into a period that globally has been termed by the media as cost of living crisis. This in itself results in companies deleting customer experience budgets as being seen to not be required to run the business. Wrong. Customer experience is about developing loyalty. Loyalty that is based through programmes.
Destinations of Products - To go to a destination is what people are excited by…the new norm is ordering through the touch of button. But the construction of destinations - and making them look like welcoming and interesting places builds an emotional connection. Make something people will see and tell everyone about the destination…make it more than just a ‘location’ but a place they feel something.
Trust - Customer experience should be used to build trust. It should be used to build the opportunity to allow companies to be the most trustful in the offering. Through staff knowledge, participation of engagement and building that this is the best option of engagement - of whatever is being required for consumption. Also, ensuring that if AI is used there is a human confirmation that would be ‘verified by…’
Personalisation - It is no longer about being personal with just name…like waiting for a coffee. It has to be personal to the way people feel in that moment. Technology has resulted in reading situations differently. The gamification of the interactions and making things gamified for development is crucial.
And tomorrow…think about when it comes to the tomorrow for customer experience. What will tomorrow truly be for a business because they considered customer experience. What does it mean for the tomorrows staff motivation, business financial baseline and the output of individuals who want to consume to be feeling and sharing?
To feel something is important when it comes to customer experience. Allow the sense of feeling to be considered in the planning of the customer journey…
Let us be part of these five points for the journey!
